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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Task 7.b. Discussion

Task 7.b. Discussion

Q For this assignment, identify at least three advertisements you witnessed. Please search YouTube to find these commercials, and paste each link as part of your post. If you cannot find the commercial, please describe it in explicit detail. For each advertisement, do the following: • Identify what type of appeal the advertisement used (emotional vs. rational appeal), and describe why you believe it is that appeal and not the other. • Describe why you believe the companies chose that particular appeal. • Describe any trend or pattern you observed when looking at all of these advertisements as a collective. • Finally, after watching all of these advertisements, describe which appeal (emotional vs. rational) you believe is most effective.

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The first advertisement I have witnessed this week is that of Apple Inc. of iPhone XS and iPhone XR ("Introducing iPhone XS and iPhone XR — Apple", 2018). As per my observation and understanding, the marketers of Apple Inc. have used an emotional appeal over rational appeal in the commercial. This is understood because the company has tried to establish an emotional appeal by projecting the exclusivity brand personality of the new launches.